Our careers were born in the startup chaos of the early 2000s. We live at the intersection of art, technology, and the power of ideas with impactful outcomes.
When the web browser was born, it was easy for an optimist to see the great things that would follow. It wasn't just the words and pictures in front of you - it was the fact that you could assemble your own words and pictures that anyone with a browser could see and experience.
It was beyond exciting. It was thrilling.
And you could almost feel the herd of startups rumble in the distance.
We, the optimists, dove headfirst into whatever was coming up next.
We worked in small startups or dreamed up our own.
We toiled into the early morning hours and made lots of mistakes. We learned volumes about what works and what doesn’t at high speed, vowing to stick with what works from then on.
We loved all of it.
Once the hype faded and the herd of weak startups thinned out, a few of us banded together to offer our expertise in the form of a virtual boutique web services agency.
We quickly discovered how different projects could be from one to the next.
A team of three with diverse and complementary skill sets often wasn’t enough to produce the outcomes we and our clients wanted. So we brought our many specialist contacts into our projects, as they were needed.
We reached out to more freelancers to grow our base. We were a team of three, who could create even bigger, custom-built teams on the fly, based on the unique task each project presented.
With this dynamic humming, we could help Green Beans Coffee deliver 1.5 million cups of donated coffee and a word of thanks to troops serving in the middle east, with equal parts design, custom e-commerce development, and server management.
We could design and develop a mobile app for Sony so they could ditch their cumbersome paper catalog and arm their U.S. salesforce with a much-lighter customizable digital one.
We could animate cartoon characters and produce email newsletters for Loyal Army and make a place for them to sell their clothes online, too.
We did it all without the cost of a centralized office. An efficiency we appreciate given our combined backgrounds working in startups where efficiency is critical to staying alive.
Like all business models, ours evolved, and we evolved with it.
